Cloudburst: a moment of reflection, a moment of quality

On a visit to Margaret River I meet an American winemaker who is taking a different turn by producing low-output wines of unique garagiste appeal. Already widely acclaimed outside Australia, I investigate his philosophy and approach…and how acceptance locally may not be easy to come by.

“Top secret location”, I am instructed.

Having spent the past two days moving from polished winery to polished winery, all of sudden I find myself in unknown territory: no signposts, no sweeping driveways, no dark-wood tasting rooms, no robotic and repetitive hosts in branded polo shirts.

Below a clear and sunny Autumnal sky, I find myself in a silent vineyard, a small plot of land just two acres in size. It looks nascent, rough around the edges, experimental. I’m no more than 2,000 metres from the sea, and beyond the vines stretches paddock and Karri trees. An eagle, being antagonised by two smaller birds, circles overhead.

A figure then appears, clutching a swathe of foliage. “Radishes”, he states. “My latest compost pile is starting to get active so I need to feed it”. It is Will Berliner, New England native, horticulturalist, self-styled philosopher and Yale-educated architect of Cloudburst wine. We’re in Margaret River, on Australia’s south-western tip, a long way from home.


Cloudburst — the name deriving from a meteorological-led “epiphany” Berliner experienced — has been stimulating discussion within the Caves Road firmament since its 2010 Cabernet Sauvignon won Best Red In Show at the region’s 2013 annual wine awards. It was his very first vintage.

With an annual production of just 450 cases, as we stroll through the vineyard it becomes clear his oenological mindset, as well as the price point of his wines [Chardonnay US$155; Cabernet $200-250], occupies a unique position among what is already a collection of well-established, high-quality winemakers. Of other premium Margaret River producers, only Cullen’s “Vanya” Cabernet – at $270 – is priced similarly, and no-one else’s output comes even close to being so low. His 2013 Cabernet had a crop of just 1,688 bottles.

“Minimal intervention is all I care about”, Will starts to explain. “This land and this environment can create something truly extraordinary. Believe me, this place wants to express itself. The soil beneath our feet is a billion years old; why should I mess with it? If all I can input into the winemaking process is a few essentials plus controlled use of oak, then I’m happy”.

Initially a filmmaker but latterly studying at both Yale and UC Davis, he sold his business in the US and moved to his wife’s native Australia, ultimately electing to start a winemaking operation. He doesn’t do it without help, although effective collaboration was (and is) hard. “I really struggled to learn from people. The essence of what I was trying to achieve – and am still trying to achieve – in winemaking was largely anathema to the existing fraternity here. I admit my approach is different”. He makes Cloudburst under the watchful eye of Stuart Watson of Woodlands Estate, a person he describes as a “friend, co-winemaker and mentor”.

“I plant 30 rows of 31 vines for each block [all have names, like the one below]. Every day I am here, among them, using my hands. No machinery touches this place. I’m trying to understand why things – like the radishes – grow in certain places but not others. I find myself on this journey where it is a daily process to understand what the land is telling me”.


He seems to be a pragmatist, as well as someone not afraid of manual labour. “All the weeding gets done by hand. Why would I want to use chemicals, something that could interrupt the inherent character of the vines?”. Minimal input appears to be the mantra during vinification, too. He “barrel ferments to a consistent formula” [always: 1/3 new French oak, 2/3 old], and doesn’t “worry about how long my malolactic fermentation takes”.

“Would you describe yourself as a solitary person?”, I ask. “Well, yes, I guess I would. My job allows me the luxury of being alone with my thoughts. I do have quite an ego, so I have to work hard to get out of my own way. It’s the only way the wine can develop a style of its own”.

Large-scale production of a supposedly premium product appears to not sit well. “Take Chateau Lafite for example. They produce 20,000 cases of their Grand Vin per year. 20,000! I do not buy in to the idea that you can produce something of such quality, in such high volumes, without a significant amount of human control and input. It is not where I am looking to take Cloudburst”.

With his raison d’être firmly established, “I want to show you what I mean by all this”, he says. At this point, my expectation blunted by the mechanical repetition of everyone else’s approach to tasting, I wonder how exactly he intends to demonstrate the output of his labour by allowing me to drink his wine. I needn’t have worried. We walk over to his Ford pick-up, and Will produces two boxes: one is full of wine, the whites chilled just right, and the other a selection of Riedel stemware. He sets up our tasting run right off the back of the truck.


“To start, I want to do a little experiment. Try these two wines; I won’t say a word”. Not allowing me to see the bottles, he pours two glasses of what I assume is Chardonnay. I suddenly feel slightly under pressure. I find myself reverting to my WSET Systematic Approach to Tasting training but from the outset I feel I am being duped in some way. They’re both young wines, “no more than 3-4 years old” I say to him. While the first is a little more flat and less expressive than the second, they’re both beautifully balanced with demonstrable complexity. Delicate stone fruit, floral notes and integrated oak lead their flavour profiles.

So what was the trick? “They’re the same wine”, Will reveals, “both are my 2012 Chardonnay. The second one I opened just before you got here, but the first has been open cburst_chardya week. I wanted you to compare the two to illustrate how not adding anything, especially preservatives and chemicals, can keep a wine perfectly stable long after you’ve opened it”. He makes a compelling point.

The 2013 Chardonnay mimics the ’12, but in addition it has somewhat of a saline note, akin to an Albarino from Rias Biaxas in Galicia. You can tell Will relishes idiosyncratic touches such as these, and appears to enjoy seeing his bare-bones philosophy being vindicated.

The 2014 is a real step up. This is wine of the highest quality. With the austerity and steely certainty of a young Chablis, but the assured weight of Puligny-Montrachet, it dances between flinty minerality, yeasty autolytic and soft nougat cues, and bracing citrus, white flowers and soft peach. The finish, with lovely acidity, goes on and on as we continue to talk.

The 2012 Cabernet Sauvignon (which includes 7% Malbec) has purity and cleanliness. At first its varietal character of blackcurrant, cedar and herbal leafiness shines through, but then I spent an age pondering its tannins, which seemed so light and feathery. Coupled with its lovely ripe fruit and perfectly balanced acidity, the wine lasted on the palate for well over a minute.


Like the ’12, the 2013 (with 4% Malbec) is rich, concentrated and powerful, reminding me of a young St. Estephe in a hot year, like trying a 2003 Montrose a decade ago. Deep purple, it looks inky and syrupy in the glass. It has a beautiful linear finesse on the palate, the calling card of great Claret, while still maintaining that uniqueness, that sense of place, that Will is clearly aiming for in his wines. Both stunning, for me the ’13, with an even longer finish, was the better of the two. It should last for 30 years+.

We round things off by sampling his ultra-low volume 100% Malbec from 2013. It’s a “work-in-progress”, but a fine first effort. With dark fruit leading the way, it still carries the site’s trademark complexity with rustic and savoury notes, all with that structural accuracy and individualism.cburst_cab

It is probably being facile to directly compare Will’s wines to those of Burgundy and Bordeaux. It’s clear his approach differentiates his wines stylistically from the handful of other premium Chardonnays and Cabs I’ve tried at other local houses, not to mention the Cote d’Or and Left Bank. Like a perfectly executed plate of food, it’s only once you’ve finished, and reflected on the technical expression of the individual elements, you appreciate the aggregate picture. And what a picture it is.

So what’s next? Is there a plan to grow production and really get the product out there? “Well, I definitely need to build myself a proper winery”, “but really, apart from that, I just want to keep understanding what the land, the climate, is telling me, and if I can innovate around that, then great. There’s no grand marketing plan!” [A limited amount of Cloudburst sells in Australia, but most of his wine can found on the restaurant tables of Manhattan, Conneticut and California]

Whatever the Margaret River winemaking community think of his project, Will Berliner – and his first class wines – will continue to garner attention. Without doubt, his product will sell to its target market. More importantly though, in the context of my trip to Margaret River, laced with undoubtedly excellent wine from those highly-polished operations, trying Cloudburst off the back of the weathered Ford somehow reaffirmed my faith that maybe, occasionally, brilliant wine can be made for the right reasons.


Footnote: this article was written after a trip in March this year; in May we managed to persuade Will to come up to Hong Kong and host a tasting. Hugely well received by all, Asia’s first Master of Wine Jeannie Cho Lee was also in attendance (below). Thanks to Ginsberg+Chan for helping host a brilliant night, as well as to all who came along!


You can find out more about Cloudburst wine, and the praise it has received, by going to Will’s website. This article was also published in Palate Press magazine.

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One thought on “Cloudburst: a moment of reflection, a moment of quality

  1. Pingback: Cloudburst: Taking on the Old World | Ginsberg+Chan Wine Merchants Asia | Hong Kong's Source for Fine Wines

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